How to publicize your club in local media

How to publicize your club in local media

Kiwanis member Brooke Davis has five tips for getting your projects in the news.

By Erin Chandler 

Your Kiwanis club is doing good throughout your community — but to have the greatest impact, you need to let your community know! Local print, TV and online media can increase attendance at your events, attract potential new club members and inspire other Kiwanis clubs looking for project ideas. 

Want to raise your own media exposure? Brooke Davis has some insights for you. Based on her experience with the Kiwanis Club of Los Alamos, New Mexico, U.S. — which consistently receives local publicity, appearing frequently in two online area newspapers — the suggestions below can help put your club in the community spotlight. 

  1. Know your news outlets. Read, watch and listen to local news so you can get to know each outlet’s style and how it presents information. Davis partially attributes her club’s publicity success to its place in a close-knit community with two online newspapers, one of which publishes a weekly print edition. For each event, she must consider which outlet and medium will help her reach the largest possible audience — or just the right audience. 
  1. Develop your messaging. Whether you are writing your own news release email for local publications or preparing to be interviewed, develop about three key, concise messages to convey, including the most important information about your event and the Kiwanis organization’s service focus. Find templates to help you write your key messages at “PR Tips and Tools” on the Kiwanis Branding and Marketing page
  1. Establish a relationship with local journalists. Davis advises clubs in smaller communities to contact the editors of their community publications directly. “In a small town, editors are usually eager to share stories about community members and organizations and their activities,” she says. If you live in a larger community, contact a reporter who covers stories involving children, philanthropy, education or service. Look for information on individual reporters and their contact details on the news outlet’s website or the reporter’s social media. 
  1. Offer to provide photos. “I realized early on that the editors really want photos of our speakers and activities and events,” Davis says. “I try to take enough photos so I can send different ones to each paper.” Photos of your club in action are best! 
  1. Remember to say, “thank you.” As part of building rapport with editors and journalists, Davis makes a point of thanking them for any coverage the club receives. A little courtesy goes a long way — especially for maintaining relationships as you look toward publicizing your next event or project. 

Looking for more tips, tools and resources? Check out the Kiwanis Branding and Marketing page. 

Grants keep kids healthy and active

Grants keep kids healthy and active

Clubs help communities access playgrounds and medical care with Kiwanis Children’s Fund grants. 

By Erin Chandler 

Some of the most popular and directly effective community projects sponsored by Kiwanis clubs are playgrounds and health-related screenings. In August 2023, the Kiwanis Children’s Fund awarded seven club grants for projects that enable kids of all backgrounds and abilities to access medical care and places to play.  

A century-old signature project gets a boost
The Kiwanis Club of Denton, Texas, U.S., has provided free medical, dental, vision and mental health care to children in need since 1925. For the outstanding work it does in its community, the Denton Kiwanis Children’s Clinic was recognized with the Group II Silver award in the 2023 Kiwanis Signature Project Contest. A club grant from the Kiwanis Children’s Fund will help club members continue to advertise their clinic’s services and promote healthy dental practices. To date, Denton Kiwanians have given out 7,500 Kiwanis-branded bags containing toothbrushes, toothpaste, dental hygiene coloring books and clinic flyers at back-to-school events. This year, they will distribute thousands more dental hygiene kits that they hope will lead to even more kids being helped by the clinic. 

A fair for fun and health
For the Kiwanis Club of Lincoln Foothills, the annual health fair in Lincoln, California, U.S., is a true community event. A Kiwanis Children’s Fund club grant joins grants and donations from other service clubs and medical, dental and vision organizations to fund a free health fair for seven elementary schools and two middle schools. Kids who attend the fair receive health, vision and dental screenings; food bags, healthy snacks and lunch; haircuts; bicycle safety information and helmets; and books — plus educational games and entertainment, all at no cost to families. Eyeglasses and follow-up dental procedures, if needed, are paid for by the local Lions Club and Rotary Club, respectively.   

Expanding bike safety
The Kiwanis Club of Glenwood Springs, Colorado, U.S., has held its Bike Rodeo Safety Fairs for 15 years. A grant from the Kiwanis Children’s Fund will help them expand their fairs into a fourth area community and a local middle school, as well as provide professional bike safety checks and repairs. Kids who participate in a Bike Rodeo Safety Fair receive basic bicycle safety instruction from local police officers, pedal through a course with guidance from Kiwanians and receive free bike helmets, bells and lights. Kids of all backgrounds and experience levels are welcome and are even entered in a bike-giveaway drawing. 

Clubs team up for two accessible playgrounds
Twenty percent of children in the Albert Lea school district in Minnesota, U.S., receive special education services — yet none of the city’s 41 parks and recreation areas have facilities accessible to children with physical or developmental disabilities, autism or sensory disorders. The Kiwanis Club of Albert Lea is teaming up with the other area clubs — the Kiwanis Club of Albert Lea Golden K and the Kiwanis Club of Day Breakers, Albert Lea — to help remedy that situation. The All-Together Albert Lea Inclusive Playground will be wheelchair accessible and provide fun activities that children of all abilities can enjoy together. A Kiwanis Children’s Fund club grant will go toward the purchase of equipment for the “Kiwanis Play Zone” area, including a Loft + Market Café for toddlers, a sensory panel, musical features and an Oodle Swing. The club plans to organize activities such as games and book giveaways at the playground at least once a year. 

In Wisconsin, U.S., the Kiwanis Club of Ripon Early Bird is teaming up with the Kiwanis Club of Ripon Noon to build a new playground that will be accessible to kids and families of all abilities. A grant from the Kiwanis Children’s Fund will help to pay for the ADA-compliant poured surface and eight accessible features, including multiple swings that will accommodate wheelchair users. Overall, the playground will feature over 40 pieces of equipment and be located next to the existing Kiwanis Splash Pad. Kiwanians from both clubs will maintain the park on service cleanup days, and they will work together to hold an annual children’s fair there. 

Two more playgrounds get an upgrade
A Kiwanis Children’s Fund club grant will help the Kiwanis Club of Lebanon, Indiana, U.S., replace the 30-year-old playground equipment at Abner Longley Park with safer, more modern structures. The club will also install a Little Free Library at the playground, and club members will work with the Lebanon High School Key Club to place protective mulch in the play area. The idea for the playground revitalization came from a “wish list” compiled by local organizations that serve young people. Club members hope this addition to a low-income area will have a long-lasting, positive impact on thousands of kids. 

To mark its 100th anniversary, the Kiwanis Club of Sunbury, Pennsylvania, U.S., is also upgrading a beloved community playground. Kids have been playing at the Bastian/Kiwanis Playground since the 1950s. The club will enhance parking, remove or relocate outdated structures and install new equipment to bring the playground up to code. The majority of a Kiwanis Children’s Fund grant will go toward the construction of a new accessible entrance that will allow more kids and families to enjoy all the playground has to offer. 

How you can help
The Kiwanis Children’s Fund makes grants that improve the lives of children around the world by identifying projects that create a continuum of impact in a child’s life — ones that span their entire childhood and set them up for a bright future. By funding projects that target the Kiwanis causes — health and nutrition, education and literacy, and youth leadership development — whether through a Kiwanis club’s local service project or a club’s partner, the Children’s Fund ensures that its grantmaking has the greatest possible impact.

If you are interested in extending your and your club’s impact beyond your community, make a gift to the Children’s Fundor learn how your club canapply for a grantto help kids in your community

Stan Soderstrom receiving praise and official honors

Stan Soderstrom receiving praise and official honors

Heading into retirement, Kiwanis International’s executive director is being recognized for his work and service. 

By Tony Knoderer 

Kiwanis International Executive Director Stan Soderstrom has received multiple state and local honors in Indianapolis, Indiana, U.S. — home of the Kiwanis International Office — as he approaches his January 31 retirement from the organization.  

During a dinner in his honor last week, Soderstrom’s current and former colleagues on the Kiwanis staff informed him that he had been awarded the Sagamore of the Wabash — the highest honor for Indiana citizens. 

In addition, January 31 has been proclaimed “Stan Soderstrom Day” in Indianapolis by the city’s mayor, Joe Hogsett. In its own recognition of Soderstrom’s work and service, the Indianapolis City-County Council praised Soderstrom for “lifelong service to others and empowering youth worldwide.” 

Throughout the day on January 31, Kiwanis leaders and staff members have also been sharing their professional and personal appreciation of Soderstrom, who has been Kiwanis International’s executive director since 2010 — after joining Kiwanis International’s staff in 1997. 

“Stan’s dedication to serving the children of the world has been an inspiration for more than two decades,” says 2023-24 Kiwanis International President Katrina Baranko. “While he’s retiring from his role as executive director, Stan will always be an important member of the Kiwanis family. I speak for all Kiwanis members and staff when I wish him a happy retirement.”