5 Ways to boost recruiting

5 Ways to boost recruiting

Looking for new ways to recruit members? Check out these tips! 

By Erin Chandler

Building club membership increases your club’s community connections and ability to serve those in need — but it also requires constant effort. If your club is struggling to bring in new members, consider the following five ways to take recruitment to the next level.  

  1. Host an open house. Whether in person, virtually or both, an open house will showcase Kiwanis and your club to the community and give you an opportunity to invite potential members to join. Provide an overview of how your club creates a positive impact in your community. Consider preparing a presentation that includes photos and past news coverage. For more ideas, check out the “Hosting an open house” resource in the Achieving Club Excellence toolkit.  
  2. Host a guest session after meetings and events. Every club event is an opportunity to get to know potential new members. After an event or meeting with guests in attendance, host a 15-minute session for guests to ask questions about your club and Kiwanis. This also provides an opportunity to thank the guests for attending and invite them to the next club event. 
  3. Improve your club’s online presence. You can expand your reach to far more people when you take advantage of social media. Elect or assign a club member to regularly update your club’s presence on platforms including Facebook, Instagram, LinkedIn and X (formerly known as Twitter). Post photos and video snippets of service projects, fundraising events and club meetings, as well as testimonials from service recipients, educators, public officials and business leaders. Make sure you link to an online membership application to make joining Kiwanis easy! You can find social media resources at kiwanis.org/brand
  4. Network with local businesses. Take time to recognize companies and organizations that believe in your club’s mission and support you throughout the year. Send thank-you notes to those who have partnered with you in events — and include an invitation to attend your next meeting, where they can learn more about becoming a Kiwanis member or sponsoring a corporate membership. 
  5. Sign up for local events. Many communities publish event calendars that include festivals, farmers markets, fairs and more — and often these events provide opportunities for local organizations to have a booth and/or volunteer. This is a great way to serve your community and get the Kiwanis name in front of your neighbors and friends. Contact local organizers to see if your club can be involved. 

As you spread the word about Kiwanis in your community, remember that building your club’s membership is not just about recruitment — it’s about retention. Include social and bonding activities in your club’s schedule to ensure that members feel seen and appreciated. And make time to celebrate your club members’ contributions and accomplishments throughout the year! 

Kiwanis clubs reach kids through bicycle projects

Kiwanis clubs reach kids through bicycle projects

From safety to supplies, bike-focused service has proven popular and effective around the world.

By Tony Knoderer

No matter where you are, two things always seem to go together: children and bicycles. For Kiwanis clubs, that makes service projects that focus on bikes a great way to serve kids — and to make your mark in the community. Looking for ideas and inspiration? In recent years, these projects and programs have helped clubs around the world reach kids. 

These are just a few of the ways Kiwanis clubs are reaching kids by focusing on bicycles. How does your club make a difference through bike-related initiatives? 

Kiwanis club program connects kids, cops and books

Kiwanis club program connects kids, cops and books

In Barbados, a literacy initiative gets its first placement outside the United States.

By Tony Knoderer

Since 2020, Kiwanis clubs in the Wisconsin-Upper Michigan District have been conducting a program that fosters positive relations between children and police officers in their communities — while also promoting literacy among the kids. Started in Appleton, Wisconsin, U.S., in 2020, Kiwanis ’n Cops ’n Kids gives kids access to free books and to reading events that include local law enforcement.  

In fact, the program has been growing among clubs throughout the U.S. for the past four years. And with a recent event in Barbados, Kiwanis ’n Cops ’n Kids has expanded outside the U.S. for the first time.  

On February 29, Kiwanis leaders Jean Long Manteufel and Delores Lewis joined members of the Kiwanis Club of Barbados Central — along with local law enforcement representatives, employees of the day nursery where the event took place and about 30 children — for the island country’s kickoff event.  

One police officer, Constable Shawn Phillips, read to the kids from “Down on the Farm” and National Geographic’s “Ponies,” encouraging the kids to make animal sounds as he turned the pages. 

The event was an important milestone for Manteufel, who started the program in 2020-21, when she was the governor of the Wisconsin-Upper Michigan District. That’s also when she met Lewis, who became governor of the Eastern Canada and the Caribbean District that year.

“Delores was in my governor’s class, which is how we became friends,” Manteufel says. “When my husband and I planned a trip to Barbados, I asked her if they would be doing any reading projects while we were there. She said yes. I told her about this special program, so we united to launch the program in Barbados.” 

Taking the leap
Kiwanis ’n Cops ’n Kids started because Manteufel needed a project as her district’s incoming governor.  

“Each year, our governor picks a project that the clubs all contribute to financially, so we can have a big impact,” she says. “But this was during the pandemic. I couldn’t ask clubs to give money when they had all lost their fundraisers and couldn’t even meet.” 

Manteufel looked for something both affordable and manageable for clubs of all sizes. Fortunately, she is a longtime friend of LeRoy Butler, a former Green Bay Packer and member of the National Football League Hall of Fame. (He’s also the originator of the “Lambeau Leap” — hence the tribute of scheduling the Barbados event for Leap Day.) 

“I also knew that LeRoy was very involved in service to children,” Manteufel says, “so I asked if he had any thoughts. He immediately responded, ‘Cops ’N Kids.’ I learned that LeRoy has a special place in his heart for this program and promotes it whenever he can.” 

How it came to Kiwanis
Cops ’N Kids was founded in 1997 by Julia Burney (now Julia Witherspoon), who was then a police officer in Racine, Wisconsin. That year, she responded to a burglary call that led her to a warehouse full of children’s books. She subsequently persuaded the warehouse owner to donate books to share with kids. What started as a program for cops in Racine to distribute books from their cars now consists of 125 reading centers throughout the U.S., as well as Australia, South Africa, Venezuela and the Philippines. 

After learning of the program from Butler, Manteufel spoke with Witherspoon and explained her goal of further expanding the program by initiating a version for Kiwanis clubs.  

“The next thing I did was reach out to the Appleton police chief in my own town,” Manteufel says. “He loved the idea. He immediately assigned an officer to work with me.” 

Manteufel’s own club, the Kiwanis Club of Appleton-Fox Cities, was the first to implement the program. At first, she adds, they did readings online because of the pandemic.  

“As soon as things opened up, it was much more successful going to where the kids are — daycare centers, Boys & Girls Clubs, YMCAs and schools,” Manteufel says. “The Appleton Police Department also knew my plan to expand it district-wide and offered to help any PD in the world that wants to participate.”  

Manteufel invited Butler and Witherspoon to introduce the program at the Wisconsin-Upper Michigan District’s virtual convention in 2020.   

“I had ‘Miss Julia’ as our keynote speaker,” Manteufel says. “People were so moved by her story that in the Zoom chat they all wanted to know how they could help. Then I played my announcement with LeRoy that we had created our own program called Kiwanis ‘n Cops ‘n Kids, and that it was the new governor’s project. The response was fantastic. The attendees took it back to their clubs and since then it has percolated to other clubs.”  

After Manteufel’s year as governor, the district voted to continue Kiwanis ’n Cops ’n Kids as its project for the next five years. 

How your club can use it
For Kiwanis clubs, Manteufel says, the program is a good fit with service projects and programs where kids are expected to attend — such as pancake breakfasts or parks departments’ summer programs.  

Some of the general benefits and advantages: 

  • Each club does its own version of the program in the community. 
  • It can be done by clubs of all sizes.  
  • Clubs can work with Kiwanis International partner Scholastic to get books at a discount.  
  • Clubs can also use gently used books donated by the community. 

 “Maybe your club already has a literacy program,” Manteufel says. “By just tweaking it a bit, and inviting police officers to participate, you can give it a new dimension.” 

If you’re interested in a Kiwanis ’n Cops ’n Kids program for your community, you can find ideas, contact information and more at the program’s website