Use these ACE tools to raise your community profile. 

By Tony Knoderer

Kiwanis clubs should take pride in their service. After all, improving children’s lives is one of the best things people can do. But when you let others know what you do in their community, something more than pride is at stake. 

The more visible your club and its service are, the more clearly nonmembers see what’s possible — and why joining your club is the best way to help make that possibility a reality. 

Kiwanis International has resources that can help your club raise its public profile. Take a look at these three Achieving Club Excellence (ACE) tools:   

• Evaluate your impact. Start with an accurate sense of the difference you’re actually making. With this tool, your club can make an honest and thorough assessment of each service project and fundraiser. When you increase or expand your club’s impact, you also increase the number of people in your community with firsthand experience of that impact. 

• Develop partnerships. When your club networks with local businesses, organizations and others, you create multiple avenues to prominence — from sponsorships for service projects and fundraisers to connections with key people in the community. This tool provides the steps to get you started. 

• Celebrate success. Taking time to acknowledge the club’s work — and individuals’ contributions— makes everyone feel valued. And making your community part of the celebration can add to the excitement around your club. Use this tool to help determine when and how to celebrate with your community. 

Don’t forget: All these resources can be found on the ACE tools webpage, which includes other common concerns clubs face — and pairs them with the tools that help club leaders address them.   

Here are a few ways to strengthen service and lower costs through collaboration.

By Julie Saetre

Does your club have strong partners in the community — organizations or entities with whom you’ve developed a long-term, mutually supportive relationship? Partnerships are key to increasing your club’s impact, lowering costs and creating a more cohesive community. Here’s how to build new partnerships — and strengthen the ones you have. 

Get connected
The more connections you make, the more opportunities you’ll have for collaboration. To start your search, reach out to government and business organizations that work with a variety of groups who serve your community. Ask their representatives which groups might align with your club’s goals. Our Community Survey can also help you identify potential partners. 

Next, research those groups. How does their vision or mission mesh with that of Kiwanis? How could you support each other? Do you have a member or another partner with a connection to someone who works or volunteers at those entities? Identify contacts and members of your club who can set up a meeting. 

Build relationships
During your initial meetings, learn more about each group’s activities and approach. Who do they support and where have they provided service hours? To whom have they reached out for donations or sponsorships? To whom have they sold event tickets? Where have they purchased supplies for projects? Who has provided volunteers for projects? Who has provided guest speakers? 

After a meeting, ask the member involved for feedback. Which organizations seem to be a good fit? What representatives seemed open to working with your club? Identify a few good prospects and brainstorm with your club members on potential projects that could benefit from mutual cooperation. Also important: Determine how you can provide the organizations additional visibility and recognition. 

Level up
Once you’ve built relationships, consider situations that can strengthen those bonds to a partnership level. Encourage organization representatives to join your club. Invite them to your events. Perhaps a member of your club could serve on an organization’s board. And once a partnership forms, nurture it. These ideas for recognizing your club members also apply to partners. Our Celebrate Success tool has some great suggestions.  

To learn more about strong partner relationships, explore our sponsorship toolkit.