Big ideas

Big ideas

Three Virginia clubs combine to create magic in a children’s library space.

Story By Julie Saetre • Photos by Katherine Sparks

In 2017, when staff at the James City County Library in Williamsburg, Virginia, launched a monthly large-scale STEAM (science, technology, engineering, arts and math) program for children, the response was immediate and enthusiastic.

That didn’t surprise Sandy Towers, then the library’s youth services director. 

“There were no free places where kids and their families could go and experience these kinds of learning activities,” Towers, now the library’s assistant director, says. “We realized that there was nothing in our community that was addressing that need.”

The library, located in a less-populated area of the city, was underused, despite its bright, spacious 7,500-square-foot children’s area. So when STEAM Saturdays became an instant hit, staff saw an opportunity.

 

 

“That’s when we thought, ‘Maybe we can create this kind of learning every day, seven days a week,’” Towers says. 

James City County owns the library and agreed to fund the basics needed for a remodel of the children’s space: lights, carpeting, etc. But Betsy Fowler, the library’s director, envisioned and designed a space filled with a blend of interactive STEAM exhibits integrated alongside corresponding book collections. Who better to answer the call than Kiwanians?

“The Kiwanis groups and friends did what we call the magic,” Towers says, “which is all of the exciting exhibits that the kids enjoy.”

The library foundation’s major-gifts chairperson is also a member of the Williamsburg Kiwanis Club. He shared information about the project with the club, and fellow member Rolf Kramer immediately volunteered to chair a committee to raise funds. He reached out to the Toano and Colonial Capital Kiwanis clubs, and for the first time, the three collaborated on a project.

Each club set a fundraising goal in accordance with its size; together, they raised US$112,000 for what would become the Kiwanis Kids Idea Studio. It celebrated its grand opening in June 2021 — much to the delight of the 2,000 children who visited that first day alone.

 

 

The transformed space now features hands-on exhibits that combine learning with fun, created specifically for the library after Towers and Fowler toured multiple children’s museums to glean ideas. The 12-foot-tall Awesome Air Tubes use air-propelled scarves to help kids understand cause and effect. A giant Lite-Brite-type display allows young visitors to create designs out of colorful backlit Lucite pegs.

Other exhibits include a large vertical LEGO® board, a magnetic gear wall and a kid-size kitchen, fully stocked market and a veterinary office complete with X-rays of real animals. 

“We were hoping to create a space where the kids would want to come back again and again and again,” Towers says. 

By any measure, they succeeded. The Kiwanis Kids Idea Studio saw 4,000 children visit weekly during the busy months of June, July and August this year. And circulation of children’s materials has increased 31%.

“Let me tell you,” says Towers, “it’s a happy place.”


This story originally appeared in the October 2022 issue of Kiwanis magaine.

5 tips for a strong club

5 tips for a strong club

Want your Kiwanis club to grow and thrive? Learn from the largest Kiwanis club in the Capital District.

By Julie Saetre 

The Roanoke Kiwanis Club in Virginia, U.S., has served kids in its community for 102 years, and its membership roster is 150 — making it the largest Kiwanis club in the Capital District. Clearly, the club has found a formula for success.

Jeanne Bollendorf, the club’s 2022-23 vice president, shares what works for her club — and could be impactful for yours.

Be active and visible.
The Roanoke Kiwanis Club sponsors a Key Club in each of the area’s high schools, and it gives out US$50,000 in scholarships and grants each year with funds raised at its annual pancake breakfast in May. For its 100th anniversary, the club established a $400,000 accessible playground in an underserved neighborhood, and it is currently working on an adjacent nature park.

“We work really hard,” Bollendorf says. “I think one of the reasons that our club has so many members is because we have such an impact in our community. People can see it’s not just coming for lunch. We’re actually getting things done.”

Adapt to attract.
Roanoke club members recently completed a survey to determine how they should plan strategically for membership growth. One approach will focus on Gen-Xers.

“That group does very much want to see impact, immediate impact,” Bollendorf explains. “They want to know that what they’re doing is making a difference. They don’t want to go to a lot of meetings. So those are all things that we’re going to be really focused on.”

Create community connections.
“We partner with a lot of other community groups. I think that’s really important to the success of the club,” says Bollendorf. “We can plug ourselves into coalitions of other people. Then we’re all working together.”

Make meetings meaningful.
A focus on business minutiae can make members impatient. The Roanoke club avoids boredom, Bollendorf says, with robust weekly programs.

“As the vice president,” she adds, “it’s my responsibility to coordinate all the speakers for the year. So we have a committee of volunteers who bring in very engaging speakers.”

Foster a sense of belonging.
Some Roanoke members have participated in diversity, equity and inclusion (DEI) training. And they add an extra element: belonging.

“For the past few years, we’ve had a big focus on making sure our club is a welcoming place for everyone so that the process is more holistic and organic — just making sure that people know that they are welcome in our club and that they can belong in our club,” Bollendorf says. “We work hard to bring in members who represent lots of different areas.” 

Five favorite fundraisers

Five favorite fundraisers

Kiwanis clubs around the world are getting creative with their fundraising. These successful moneymakers could offer inspiration for your club.

It’s an age-old problem: You’ve got to make money to spend money. Your club is no different than the next when it comes to money. Everyone needs some. The more, the better.

Over the years here at Kiwanis magazine, we’ve seen our share of great fundraising events. We’ve had our taste buds tantalized with incredible food festivals and we’ve been wowed by one sporting activity after another, from one side of the world to the other. It seems Kiwanians have some unique and fun ideas when it comes to bringing in the cash, and we wanted to highlight a few of our favorites.

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Some of the best fundraisers out there are annual events with decades under their belts. Others are quite new and still knock our socks off.

What are you doing in your community to not only make people aware of your Kiwanis club, but also to make some money to help provide service to children and families?

We hope you’ll get some inspiration from a few of our favorites. Go raise some money. And have fun!

 


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Dinner In White

Kiwanis Club of Nürnberg-Franken, Germany

Elegant white-themed meals raise money for a hospice service for terminally ill children. The event raises awareness for Kiwanis as well.

Estimated amount raised: 4,000 euros

Estimated attendance: More than 100

Tips for your club: Create enthusiasm through word-of-mouth advertising, fliers with information about the event and your club. Stage the event in an area that has heavy foot traffic so others are intrigued.


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Zozobra

Kiwanis Club of Santa Fe, New Mexico

Annual event that rids the town of doom and gloom. Residents and visitors write down their worries and stresses. Then their notes are placed inside a 50-foot marionette known as Old Man Gloom. And then set afire.

Estimated amount raised: US$100,000

Estimated attendance: 60,000

Tips for your club: While we know Zozobra is a one-of-a-kind event, we encourage you to take a hard look at the community in which you live and determine what makes it unique. Then build an event around that. The fundraiser could focus on food, music, agriculture, a historic landmark, a waterway. Oh, the possibilities!


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Biltmore Classic

Kiwanis Club of Asheville, North Carolina

An annual 5K/15K race on the grounds of the historic Biltmore Estate.

Estimated amount raised: US$20,000

Estimated attendance: 1,000

Tips for your club: Road races are a huge success for many clubs and could be for yours as well. Runners take their races seriously. Consider hiring a professional fundraising group to help.


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Rock Shrimp Festival

Kiwanis Club of St. Marys, Georgia

This annual festival celebrates the area’s sweet delicacy from the sea and offers a parade, vendors, road races and more.

Estimated amount raised: US$14,000

Estimated attendance: 5,000-10,000

Tips for your club: Street fairs are great fun and can draw big crowds, so plan for food, music, merchandise and fun activities. Center your fair around a local food favorite!


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sKreamers

Kiwanis Club of Orleans, Ontario

Ottawa’s scariest haunted attraction offers two haunted barns, zombie paintball, scary wagon rides and more.

Years in existence: 14

Dollars raised: CAD$30,000

Number of attendees: 6,000- 10,000 annually

Tips for your club: Start small and grow as public response increases. Scavenge in your community to find inexpensive props. The club produces a manual of rules and trains its 250 student volunteers how to make visitors sKream.


This story originally appeared in the October 2018 issue of Kiwanis magazine.