Kiwanis brand & "Kids Need Kiwanis" campaign

The Kiwanis brand reflects our organization’s traditions and its time-tested mission. At the same time, it’s the latest statement of who we are. The Kiwanis “look”—including logo, colors and typefaces—is an important part of our brand. How we talk about Kiwanis matters just as much. 


Kiwanis brand book
The Kiwanis brand book includes information about:

  • Fonts: new and classic options 
  • Colors: featuring a brighter Kiwanis gold 
  • Messaging: How to talk or write about Kiwanis 
  • Tips on working with local vendors

Kiwanis brand book

Kiwanis family logos and branding elements

Need help with a logo? Visit our custom logo area, and we can help!

NEW! Kids Need Kiwanis brand campaign!
"Kids Need Kiwanis" is Kiwanis International's new brand campaign. The goal of the campaign is to make it clear that Kiwanis serves children and that we have fun together. Use the TV, radio, print, billboard and digital materials in your club or district social media, your website, local digital media or as traditional advertising or public service announcements (PSA).  These materials are meant to be fun - and sometimes funny - spots to grab attention and show that while Kiwanis takes our work seriously, we don't take ourselves seriously. We have fun. We laugh. We meet kids needs, whatever and wherever they are.

Video/TV
Kids Need Kiwanis brand 1:18 (best for use online or in social media)
Kids Need Kiwanis :30 (use for ad, public service announcement, online or social media)
The Last Straw :30 (use for ad, public service announcement, online or social media)
Paintin' and Pickin' :30 (use for ad, public service announcement, online or social media)

Radio (coming soon!)
Symphony :60
Symphony :30
Symphony :20 (add your club or district "call to action" at the end)

Kids Need Kiwanis :60
Kids Need Kiwanis :30
Kids Need Kiwanis :20 (add your club or district "call to action" at the end)

Print
Voice_print
Honduras_print
Thailand_print
Faucet_Spread (two-page spread)
Acne_print
Boogers_print

Billboard 
RoadMap_outdoor
Teacher Shortage_outdoor
Part Springboard_outdoor
The Internet Lately_outdoor
Twerking_outdoor

Cellphone screens
Mobile wallpaper option 1
Mobile wallpaper option 2

Social media tools
Facebook/Twitter profile photo
Facebook cover photo option 1: #KidsNeedKiwanis
Facebook cover photo option 2: Serving the children of the world
Facebook cover photo option 3: Kids need people to look out for them
Twitter cover photo option 1: #KidsNeedKiwanis
Twitter cover photo option 2: Serving the children of the world
Twitter cover photo option 3: Kids need people to look out for them
Social media square option 1: Serving the children of the world
Social media square option 2: Kids need people to look out for them

Kiwanis Style Guide

Kiwanis primarily follows the Associated Press Stylebook for writing and editing copy for all print and Web publications. The Kiwanis International Style Guide contains general guidelines and extensions to the AP Stylebook for Kiwanis publications and communicating to Kiwanis members.

You may purchase an AP Stylebook at any bookstore or http://www.apstylebook.com.