Best practices for websites

What website visitors want to find quickly and easily:

  • Who you are: Are you easy to find using search? When visitors land on your site, is it immediately clear who you are?

    • Take care to select a website address (URL), also called a domain name, that is short, easy to remember and makes sense to your users. 
    • Use the official Kiwanis International wordmark and seal customized with your club name. Refer to the Kiwanis International brand guide.
  • Where you are: Put your club city and state above the fold (refers to the area of your home page that is visible without scrolling).
  • How to find you: List your next club meeting time and location prominently (preferably above the fold; home page placement). Consider also listing the topic or featured speaker.
  • Who to contact: Don't force users to click around to find this information. Include the following:

    • Mailing address
    • Contact name, phone number and/or e-mail link
    • Ways to get involved–as a member or non-member
    • Also consider: How long does it take to respond to inquiries? Shoot for 24-48 hours maximum. It could be a potential member trying to reach you!
  • What you do: Upcoming dates of projects (a future way for the visitor to get involved) – for the week, month or quarter.
  • Why you do it: Compelling photos and video tell your story best.
*Photos of children must have the proper release/permission and adhere to Kiwanis International’s photo philosophy. Please read the philosophy on the Images page.

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