Members around the world affiliate themselves with Kiwanis because of a shared passion for improving their communities, particularly the lives of children. How Kiwanis clubs choose to do that varies depending on the needs of the community, the resources available, the interests of their members and the partnerships they form.

The Kiwanis International vision:

Kiwanis will be a positive influence in communities worldwide – so that one day, all children will wake up in communities that believe in them, nurture them and provide the support they need to thrive.

Your club’s vision should:

  • Brand the club’s purpose
  • Offer clarity to potential members and partnering organizations
  • Help the club set goals and priorities
  • Guide members and leaders in making decisions about service and fundraising activities

Establishing this vision describes how your club will accomplish Kiwanis’ mission. More specifically, it will help your club wow current and future members, so they are enthusiastic about sharing the club experience with others.

What is your club known for? What is its purpose?

Some group reflection at your next club meeting could be eye-opening and motivational. It can also help energize your members’ commitment to the club’s vision. At an upcoming club meeting, use the following prompts to encourage members to share what makes the club special and to think about the reasons, people and partnerships that will keep it going. You can also use this community needs analysis tool to explore what’s needed most in your area.


  • I care about our community because:
  • What does our community really needs from us?
  • How can our club learn what our community needs most? Discuss the findings from  your community needs analysis.
  • How can we make our community more aware of our club and all we do?
  • What local organizations should we work with?
  • People to invite to our club are:
  • What community near us could benefit from a Kiwanis club?


  • Young people inspire me because:
  • How do we inspire commitment to service in kids and other young people?
  • How can we keep our club strong?
  • My dream for our club is:
  • My dream for our community is:
  • With five more members, our club could:


  • My proudest Kiwanis moment was:
  • My defining Kiwanis moment was:
  • What is the best way to describe our club to a potential member?
  • My club inspires members to get involved by:
  • I love this club because:
  • I joined this club because:

Write it Down

Once you have gathered this information, discuss the next steps for any action ideas at your board meeting or a membership committee meeting. Draft a vision statement that can be shared, edited and then adopted by your board.

Share it!

Once your club agrees on the vision statement, share it with your members.